Cafe Direct believe in being a force for good. They improve lives through their dedication to investing 50% of their profits into improving sustainability and livelihood, right across the coffee growing world. A third of their sales are
certified as Soil Association Organic.
Cafe Direct required a new style of content that expressed it’s positivity and product personalities. From the brief, a bright and bold illustrative style was created to reflect the energy of the brand and it’s delicious products.
A paper-cut-out style with grainy textures draw upon the hand craft of coffee production and Cafe Direct’s consideration of the land. This work was created for the Cafe Direct at In The Company of Huskies.