Pearle Walker Blossom - Identity
Florist brand identity design
Brand identity
A classic identity for a luxury Dublin florist.
Pearle Walker Blossom is a small luxury florist based in Dublin. The client required an identity that would express luxury and elegance, setting them aside from the pack.
The outcome of the process was an elegant, emblematic identity which emphasised classic type and luxury finishes. The Pearle of the business name became a part of the mark, pearls epitomising classic style and femininity.  This element of the mark which was printed in triple foil to create a pearlescent finish and enhance the over all sense of luxury. 
A website with an online shop was also created, showcasing the range of wedding and corporate floristry services in their classic style and for selling their products, enabling customers to order online and receive deliveries directly. 

Client: Pearle Walker Blossom  
Design: Louise Naughton 
Photography: Julie McCoy
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