Showcasing a new brand identity in print through the design of Datalex's Annual Report.
Datalex develops personalised software that powers the back-end of airline booking websites across the world. They are a market leader providing a cutting-edge offering that helps airlines develop their retail offering based on their customer’s needs.
After designing a new identity for Datalex, the next project required by the company was their annual report. This was the first time the new brand and visual identity would be translated into a major print publication for the company and it's shareholders.