The ABC's of writing for Dublin.ie
Dublin.ie celebrates the essence of Dublin; the people, places and things that make Dublin truly unique. It is an hub of everything Dublin; a guide to living, working, investing & studying in the city. It is constantly refreshed with articles, news and stories about everything happening in the city, to inform it's citizens and attract interest from overseas.
This printed set of writers guidelines were designed by Louise Naughton at McCann Dublin for Dublin.ie to inform those the brand commissions to write, of the Dublin.ie style of copywriting.