RaboDirect - Art Direction
RaboDirect brand photography
Art Direction
Brand Identity 

RaboDirect - People like you.
RaboDirect  takes a different approach to banking. They don't have expensive marble-tiled offices, in fact, they don't have offices at all. RaboDirect  provides banking services online, over the phone and by email. They are part of the RaboBank group, one of the safest 10 banks in the world. 
RaboDirect don't have a physical bank where people meet their staff, so wanted to create a campaign to reinforce that they are present in Ireland, with a strong team of straight talking people. People like you. They wanted to put a face to the friendly voices on the phone and people assisting customers with their banking. 
This body of brand imagery was created in collaboration with photographer Sean Jackson.
Client: RaboDirect
Art Director: Louise Naughton
Photgrapher: Séan Jackson
Stylist: Ruth Anna Coss
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