An explosion of play, taste and colour for Vithit,
a worldwide vitamin and health drinks brand.
This project was art directed by Louise Naughton at Huskies agency in collaboration with photographer Mark Duggan and stylist Lesiele Juliet.
Vithit wanted to develop a social and content strategy to increase it's brand awareness and product use. Inspired by wellness culture, fashion editorial and Vithit’s bold brand colours, a bright, playful visual style for social was produced. The project resulted in a library of visuals to inform, inspire and engage the target demographic across social platforms with a specific emphasis on instagram.